earn more by doing less
earn more by doing less
stephanie louis
chief executive officer, co-founder + inventor
what we’re building
an interactive hair care technology company revolutionizing how to monetize your existing skills and learn new ones
optimize your earnings at every stage in your career
fully collapsible travel and storage- friendly line of professional salon- grade hair care and styling tools optimized to allow you to take your salon skills on the road!
members-only curated hair care information hub providing personalized hair care information and advice in one place
guided learning program designed for virtual reality headsets to help professional hair stylists monetize their unique skill sets and to help beginning stylist gain new skills
why we’re building it
our philosophy is simple:
we believe quality
hair care should be
accessible to everyone
we are committed to making hair care and styling services easier to perform regardless of your client’s hair type or texture
how we’re building it
with the support of a rockstar team of engineers & designers, we’re building a brand that places environmental sustainability at its forefront
committed to building products that are ethically and environmentally sourced
the hair care journey that started it all:
-
january 2019
For years, Stephanie choose to bury her natural hair under hair extensions instead of caring for it. Things were easier that way but her hair did suffer for it. While her natural hair was technically longer, it wasn’t healthy.
-
november 2019
Leaving hair extensions in for months on end without doing anything to her natural hair led to a ton of hair loss and thinning. Finding it better to hold on to the “length” she had and ignoring the underlying problems made the situation worse.
-
february 2021
A visit to the dermatologist and an official diagnosis of central centrifugal cicatricial alopecia (CCCA) had Stephanie officially doing her first big chop. This fresh start gave her a chance to learn more about her natural hair and how to better care for it.
-
april 2021
Newly dedicated to performing hair care tasks more regularly, Stephanie solicited the support of her professional stylist team at Stylebox Salon, researched the best methods to grow hair and started building a solution to help others get optimal hair results.
-
august 2021
And after keeping up with a regular hair care routine of moisturizing, conditioning and hair steaming, Stephanie found that her hair had grown thicker & fuller than it had ever grown before. And just like that, SOTRO officially had its first proven success story!
-
january 2019
For years, Stephanie choose to bury her natural hair under hair extensions instead of caring for it. Things were easier that way but her hair did suffer for it. While her natural hair was technically longer, it wasn’t healthy.
-
june 2019
Leaving hair extensions in for months on end without doing anything to her natural hair led to a ton of hair loss and thinning. Finding it better to hold on to the “length” she had and ignoring the underlying problems made the situation worse.
-
march 2020
A visit to the dermatologist and an official diagnosis of central centrifugal cicatricial alopecia (CCCA) had Stephanie officially doing her first big chop. This fresh start gave her a chance to learn more about her natural hair and how to better care for it.
-
january 2021
Newly dedicated to performing hair care tasks more regularly, Stephanie solicited the support of her professional stylist team at Stylebox Salon, researched the best methods to grow hair and started building a solution to help others get optimal hair results.
-
april 2022
And after keeping up with a regular hair care routine of moisturizing, conditioning and hair steaming, Stephanie found that her hair had grown thicker & fuller than it had ever grown before. And just like that, SOTRO officially had its first proven success story!